Scientists, Watch Your Language
We all know that technical jargon is bad for public consumption, but this chart shows how commonplace terms in scientific writing can be interpreted very differently by the lay person, adding to distrust and confusion. For example, data manipulation may simply refer to a defined and validated form of analysis but can sound nefarious or dishonest to a non-scientist. Be sure to check out the full article in the link and let us know what other terms strike you as misleading.
Originally shared by Samantha Andrews
What scientists say, and what the public hear
Although originating from 2011, this table is currently making the rounds on Twitter. It comes from an article written by Richard Summerville of Scripps Oceanography and Susan Hassol of Climate Communication focusing on ‘communicating the science of climate change’, and how science communicators aren’t really getting their message across.
Actually the points they make are relevant to all science communication – not just for climate change.
The original article is very much worth a read – you can find it here http://ow.ly/wrgBp
#scicomm #openaccess #science